Ten years in technical SEO, working with developers
For about ten years I have focused on technical SEO, with much of that work centred on protecting site architecture during redesigns, CMS and platform changes, domain moves and URL restructures. I have learned that migrations succeed when the URL logic is understood before anything is built.
I work directly alongside development teams, so redirect plans are written in terms they can implement and verify. The goal is always the same: every URL accounted for, and the traffic you have built still arriving after launch.